The 21st century and its fast paced advancement especially in the area of technology have tremendously affected almost all aspects of human existence, including the beauty industry. All over the world, various models presented by beauty schools and beautician institutes are being employed to further chart the course of the beauty industry.[expand title=”…more”]
Beauty make up workshop’s products that suits different proposes and use flood the market, and as a matter of fact, the beauty industry have seen a huge plus in human capital development and employment of labour.
However, the industry is one with no mean feat especially among countries in the Asian Pacific include India. Statistics have shown that about 25% of Indian entrepreneurs have been able to build a successful career around this industry. The reason for this is not far fetched.
The rise of a various game changing technologies witnessed around the world, couldn’t have gained such prominence without affecting the beauty industry. Consequently, this very action has taken the beauty industry to a whole new height- one that is noticeable as well.
Leading countries around the world, including India and other Southeast Asian countries, seem to be catching up fast in the race of this technological trend. In the areas of skin Care and it’s accompanying products; in the areas of hair care and treatment, manicure and pedicure; tools have been developed by technological experts to ensure optimum result, promptness and reduction of hazardous risks.
In more recent times, the fear of having permanent dark spots on the skin and other parts of the body is gradually becoming a thing of the past, as products have been made available to forestall such occurrence. There have also been the production of products that help in other beauty related cases such as sunburn, discoloration, dryness, rosacea and uneven skin.
First impression is usually constructed with judgements accrued from appearance. As a result of this, people tend to pay special attention to their looks and appearance. The desire to look good have a serious implication on the means and processes that ensure one looks good. This is where the beauty industry plays a huge role. Models, celebrities, TV personalities, fashionistas and even ordinary (but beauty keen individuals) do frequent this industry. Hence, in the last couple of years, the industry have witnessed a rise in eventual activities. As a matter of fact, the industry is yet to see more mind blowing events in years to come.
Gamechangers and Trends
One phenomenal advancement that have saluted the beauty technology industry is the creation of smartphone enabled applications that have the potency of detecting deficiencies in the skin, especially the face. With such applications, people have been able to identify areas in their skin that experiences dryness, itching, irritation, burns and skin disease (as the case may be). This application have been modeled specifically for this purpose. Reviews show that there have been wide acceptance and this goes a long way in telling its effectiveness and ease of usage especially in this jet age that has made the world a global village.
In addition, experts have been able to design machines and gadgets that can be applied directly on the body surface such as the skin, fingernails and hair. For instance, various products and machines exists to ensure that wet hairs dry up easily. There are also products that stretches the hair and ensure that each strand is properly aligned to bring out the alluring beauty that the hair provides.
The allure magazine official website, in a related development outlined about nine products that have been a breakthrough in the industry. These products include the Zit Zappers – a hockey mask shaped gadget that works with blue and Red LED lights that helps in reducing excessive oil in the skin and skin breakouts. There’s also the Trial Positively Clear 3- Step Acne skincare solution, the Wrinkle Smoother that helps in making the skin wrinkle free, the Power Cleanser, the Dispensers – that keeps the skin hydrated. There is the Rejuvenator, the Skin Tighter and the Face Lifter. These beauty technological products are a milestone to the industry and a huge plus in showing how far the industry have come.
While attention over the years have been focused on just the face, models have been developed to ensure that just as the face gets attention and proper care, other parts of the body are not left out. Some of these breakthrough models include the use of cleansers, acid exfoliators for the body and anti aging body lotions. The most interesting aspects of this trend is that these beauty products and machines are environmental friendly causing almost no damage to the environment in any way.
Natural supplements have become a veritable tool in the beauty industry as well. As a matter of fact, natural products and plants are being added to different Beauty products today, to ensure higher effectiveness. In more recent times, the use of cannabis in producing beauty products have skyrocketed. For instance, a certain Beauty and Skincare company (Cult Beauty) is planning to launch a cannabis based brand. Despite the legislation obstacle this plant have suffered in different parts of the world, one cannot deny the medical properties inherent therein which can be incorporated into beauty products. Hence the move.
As Karen Hus rightly stated, “Technology is giving the beauty industry a makeover. Beauty is no longer skin deep- it’s about health – skin care , hair treatment and what lies beneath” No doubt, the incorporation of technology into the beauty world is the best thing that has happened to the industry in recent years.
Culled from statista
This chart shows the market size of the beauty industry for the past 6 years. We can see a continuous increase in billions brought in. We believe this will not stop any time soon. It clearly shows that despite thousands flocking into the industry, the profits do not diminish.
The beauty industry have opened a lot of career doors for may persons. The industry have been one of the highest employers of labour. And quite a handful have been able to discover a befitting career in the industry. Essentially, the importance of the industry to some economies around the world cannot be undermined. One other accolade that this industry enjoys is that it is not gender biased. Some laudable and high profile opportunities provided by this industry include a beauty therapist, skin therapist, dry spa manager, a massage therapist, salon owner, makeup artists, mobile therapists, receptionist, cosmetic counter consultant, hair stylists, barber, beauty product consultant/ manufacturer, gadget operator, modelling and even photography.
One can see from all these that the industry is all encompassing and all embracing. The incorporation of technology also open doors for further entrance of other personnel.
√ Beauty Therapist : A beauty therapist is one that have mastered the act of what it takes to make one beautiful. One under this field could decide to produce or sell skincare products for different skin types, and also provide professional advice to clients. They are also involved in providing or recommending treatment for different skin disease that surfaces. The challenge comes in one’s ability to master different skin types and know the kind of Beauty product or treatment to recommend; as the case may be. The commercialization of this skill comes with increased client patronage especially because of it’s diversity.
√ Hair Stylist: One’s beauty, starts from the hair. As a matter of fact, a beautifully done hair makes a beautiful person. As a result of this, beauty care givers recommend a very good hair care as well. An hair stylist is one whose attention is focused on the hai – making suitable hairstyles that best fits the particular hair type. Weaving, braids, relaxer and perm, conditioning and treatment, curling, and even color jobs. All these fall under this skill.
√ Massage Therapist: A massage therapist is one that specializes in rendering massage services. It has been claimed by experts that a good massage helps in the straightening of bones, proper circulation of blood around the body, and it also helps in rejuvenating the skin. The massage cream also helps in bringing out the glow that stress might have hidden. This can be done in a massage parlour or the mobile masseuse model of rendering home service can be employed.
√ Cosmetic Retailer/ Specialist : The maintenance of a beautiful skin has to do with proper and constant application of the right beauty product. A cosmetic retailer/ specialist, is one that sells and recommend cosmetic products to clients. People are ready to go out of their way, in providing good looks for themselves – the type of body cream/ spray to wear, activities that will help improve the condition of the skin and the type of diet that one should take, to maintain a glowing skin.
√ Makeup Artist : This award winning profession have been able to stand out remarkably well among others. This career path, focuses on the mastery of facial beautification. Applying the necessary beauty products in their right proportion is key here, and the essence is to come up with a perfect rendition of beauty. The demand for this skill have been on the increase, lately. And this have also meant increase in labour. Makeup artistry is on the mainstream of the beauty technology industry.
√ Modelling : Almost in an endless manner, beauty products manufacturers flood the market with different products. As much as these products come out in their numbers, a good medium of advertisement is needed for increased sales and patronage. This is where models and brand ambassadors come into the picture. In addition, some make up artist, use models to showcase their craft and expertise in their respective trade.
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