BEAUTY TECHNOLOGY

Industry Overview

The 21st century and its fast paced advancement especially in the area of technology have tremendously affected almost all aspects of human existence, including the beauty industry. All over the world, various models presented by beauty schools and beautician institutes are being employed to further chart the course of the beauty industry.

Beauty make up workshop’s products that suits different proposes and use flood the market, and as a matter of fact, the beauty industry have seen a huge plus in human capital development and employment of labour.

However, the industry is one with no mean feat especially among countries in the Asian Pacific include India. Statistics have shown that about 25% of Indian entrepreneurs have been able to build a successful career around this industry. The reason for this is not far fetched.

The rise of a various game changing technologies witnessed around the world, couldn’t have gained such prominence without affecting the beauty industry. Consequently, this very action has taken the beauty industry to a whole new height- one that is noticeable as well.

Leading countries around the world, including India and other Southeast Asian countries, seem to be catching up fast in the race of this technological trend. In the areas of skin Care and it’s accompanying products; in the areas of hair care and treatment, manicure and pedicure; tools have been developed by technological experts to ensure optimum result, promptness and reduction of hazardous risks.

In more recent times, the fear of having permanent dark spots on the skin and other parts of the body is gradually becoming a thing of the past, as products have been made available to forestall such occurrence. There have also been the production of products that help in other beauty related cases such as sunburn, discoloration, dryness, rosacea and uneven skin.

First impression is usually constructed with judgements accrued from appearance. As a result of this, people tend to pay special attention to their looks and appearance. The desire to look good have a serious implication on the means and processes that ensure one looks good. This is where the beauty industry plays a huge role. Models, celebrities, TV personalities, fashionistas and even ordinary (but beauty keen individuals) do frequent this industry. Hence, in the last couple of years, the industry have witnessed a rise in eventual activities. As a matter of fact, the industry is yet to see more mind blowing events in years to come.

Game-changers and Trends

One phenomenal advancement that have saluted the beauty technology industry is the creation of smartphone enabled applications that have the potency of detecting deficiencies in the skin, especially the face. With such applications, people have been able to identify areas in their skin that experiences dryness, itching, irritation, burns and skin disease (as the case may be). This application have been modeled specifically for this purpose. Reviews show that there have been wide acceptance and this goes a long way in telling its effectiveness and ease of usage especially in this jet age that has made the world a global village.

In addition, experts have been able to design machines and gadgets that can be applied directly on the body surface such as the skin, fingernails and hair. For instance, various products and machines exists to ensure that wet hairs dry up easily. There are also products that stretches the hair and ensure that each strand is properly aligned to bring out the alluring beauty that the hair provides.

The allure magazine official website, in a related development outlined about nine products that have been a breakthrough in the industry. These products include the Zit Zappers – a hockey mask shaped gadget that works with blue and Red LED lights that helps in reducing excessive oil in the skin and skin breakouts. There’s also the Trial Positively Clear 3- Step Acne skincare solution, the Wrinkle Smoother that helps in making the skin wrinkle free, the Power Cleanser, the Dispensers – that keeps the skin hydrated. There is the Rejuvenator, the Skin Tighter and the Face Lifter. These beauty technological products are a milestone to the industry and a huge plus in showing how far the industry have come.

While attention over the years have been focused on just the face, models have been developed to ensure that just as the face gets attention and proper care, other parts of the body are not left out. Some of these breakthrough models include the use of cleansers, acid exfoliators for the body and anti aging body lotions. The most interesting aspects of this trend is that these beauty products and machines are environmental friendly causing almost no damage to the environment in any way.

Natural supplements have become a veritable tool in the beauty industry as well. As a matter of fact, natural products and plants are being added to different Beauty products today, to ensure higher effectiveness. In more recent times, the use of cannabis in producing beauty products have skyrocketed. For instance, a certain  Beauty and Skincare company (Cult Beauty) is planning to launch a cannabis based brand. Despite the legislation obstacle this plant have suffered in different parts of the world, one cannot deny the medical properties inherent therein which can be incorporated into beauty products. Hence the move.

As Karen Hus rightly stated, “Technology is giving the beauty industry a makeover. Beauty is no longer skin deep- it’s about health – skin care , hair treatment and what lies beneath” No doubt, the incorporation of technology into the beauty world is the best thing that has happened to the industry in recent years.

Statistics

Culled from statista

This chart shows the market size of the beauty industry for the past 6 years. We can see a continuous increase in billions brought in. We believe this will not stop any time soon. It clearly shows that despite thousands flocking into the industry, the profits do not diminish.

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